Weather
Energy Drink Bottle & Brand Design
–Tafe
BRIEF
Design an energy drink brand with an original bottle design and create promotional material for the new product.
MY APPROACH
Software: Adobe Illustrator + Adobe Photoshop
My brand and bottle both reflect a reference to toughness and endurance in the face of harsh conditions. The brand name WEATHER is a double entendre, referring to weather events as well as the ability to withstand harsh conditions; i.e. “weather the storm”. The bottle design and packaging support this notion of endurance with bold weathered typography, bulky shapes and solid colours.