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Weather

Energy Drink Bottle & Brand Design
–Tafe

BRIEF

Design an energy drink brand with an original bottle design and create promotional material for the new product.

MY APPROACH

Software: Adobe Illustrator + Adobe Photoshop

My brand and bottle both reflect a reference to toughness and endurance in the face of harsh conditions. The brand name WEATHER is a double entendre, referring to weather events as well as the ability to withstand harsh conditions; i.e. “weather the storm”. The bottle design and packaging support this notion of endurance with bold weathered typography, bulky shapes and solid colours.

Mock-up Credit: mrmockup

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