NasClear
Allergy
Hay Fever medication Packaging
–Tafe
BRIEF
Design three packages for the brand of hay fever medication called NasClear. The medication is over the counter & the packaging must present a clinical medical feel. Each pack should be easily differentiated from the other whilst retaining a similar theme.
MY APPROACH
Software: Adobe Illustrator
I utilised a serif font to create a sense of trustworthiness as well as a muted colour palette to emphasise a clinical medical feel. I added a pill- shaped element to each pack that would allow for easy differentiation, it would also make the packs look more over-the-counter. This is furthered by the different colours on the other packs.
Mock-up credit: mockups-design
